.Manly Bands is a direct-to-consumer dealer of guys's rings. The business launched in 2016 after John Ruggiero, the founder with his other half Michelle, could not locate an appropriate wedding band.This is Ruggiero's second appearance on the podcast. In April 2021, we reviewed the firm's founding, unique ring materials, and extra. Since then, Manly Bands has obtained its own maker. The production of rings from, point out, Jack Daniel's whiskey barrels or even Fender guitar strings creates powerful video, states Ruggiero, perfect for narration on social media as well as in other places.The whole audio of our chat is actually embedded listed below. The records is actually modified for length and quality.Eric Bandholz: Provide our company a review of what you carry out.John Ruggiero: My other half, Michelle, as well as I began an on the web ring firm referred to as Manly Bands in 2016 to fix a concern of wedding bands for men. We were actually only gotten married to. I have big fingers as well as could not locate a band that I ased if that was actually not overpriced. My possibilities were actually purchasing from a directory or having one thing custom-made.I ended up buying coming from a website. The ring got there in a level mailer, without any package or customer care. It was a horrendous expertise through today's ecommerce requirements.Our experts obtained gotten married to, relocated to Florida, and also needed to have a task. Our team informed our own selves, "Our company're both business people. Why don't our company produce our very own company?" Our team explained the sorts of issues we will found and just how to address all of them. My band knowledge showed up, and also our experts chose to attempt to fix it for other fellas.Our goal when our team started was actually to pay out rent. We thought making a couple thousand bucks a month from this will be wonderful. Our team considered it a way of life business, certainly not high-growth. It was simply Michelle as well as me in our garage making bands and also sending them bent on consumers. We had actually appealed something. Our message resonated with prospects.Michelle as well as I make an exceptional crew. I create ideas, as well as she is actually the implementer. A great deal of our excellence goes to her artistic thoughts. She titles the bands and establishes personalities. She hooks up the rings to customers. Describing a band exclusively as "eight-millimeter dark" didn't suffice.We created bands from special components, including Port Daniel's barrels or even special metallics. Your business took off. Since then, our team have actually developed substantially. Our experts now have over 55 individuals in the Manly Bands household. Regarding half of those are actually band artisans that do work in our lately acquired manufacturing outlet in Utah.Bandholz: When performed you acquire a supplier?Ruggiero: About a year as well as an one-half back. Our team had been their consumer for many years, so we understood all of them effectively. The majority of their service was actually retail, which didn't rate of interest our team-- heading to mom-and-pop jewelers. They maintained their wholesale customers and also brand. Our team got some of their possessions as well as took over employees.Prompting a production group has actually been among the very best traits our company've carried out. It's been actually amazing to head out there certainly and also enjoy them bring in rings out of Fender guitar cords or metallic coming from an M1 Abrams storage tank.Bandholz: Just how carries out internal manufacturing impact advertising?Ruggiero: It's been large. Taking a video camera to the opposite side of the workplace as well as shooting the staff using turrets to cut the steel poles or whiskey gun barrels right into bands makes for awesome video clip. Our team have our cam team around constantly. Our team use that footage on our social media sites and also in our ads and also bulletins. We make an effort to ensure that considering that the majority of firms in the males's band room don't manufacture. They go down ship or order coming from international and then transport it out. However our team prefer it to last a life time as well as be actually something people may take pride in.Our company have actually had a lot of effectiveness along with our army culture collection, where our experts source one-of-a-kind armed forces products. We possess the M1 Garand rifle stock, the hardwood component, coming from World War I. Seeing our team placed that in the lathe and reduced a piece out for a band is actually interesting.Our advertising for those rings discuss the record, the soldiers, where the tool was actually made use of, as well as traits like that. My spouse and also I examined filmmaking in college. Our team use our skill-sets to teach and tell a story. For example, I lately acquired an email from a client who shared that his grand daddy utilized to steer M1 tanks. The client talented one of those rings to his grandfather, and also they possessed rather a mental exchange. It's nice to aid customers get in touch with their past and also create one thing meaningful.Bandholz: Where can folks buy a ring coming from you?Ruggiero: ManlyBands.com. We have pictures on Instagram, as well. I get on Twitter and also LinkedIn.